New Website for a Residential Tile and Stone Installer in NH
- Neil Burtt
- Apr 30
- 2 min read

Hard Rock Tile & Stone
The Challenge
Before working with Sprout, Hard Rock Tile & Stone’s website was not generating any leads. Because it wasn’t optimized for SEO, their target customers were unable to find the company in online searches for their services. Additionally, the website design and content did not effectively showcase the company’s quality of work or the range of services offered, resulting in missed opportunities for new business.
The Solution
Sprout redesigned and optimized the website for both user experience and SEO, incorporating well-crafted content containing the keywords their target audience was searching for.
To enhance the site’s SEO performance, we built geolocation pages for key towns within the company’s service area.
The sleek, modern design features professional photography and sophisticated graphics and font pairings that elevate the brand’s polished, high-end feel.
We added a portfolio gallery that highlights the company’s outstanding work. Using the Wix site’s built-in CMS editor, the client can easily add new projects as they are completed.
Squarespace to Wix Studio Website Conversion
Converting the website from Squarespace to Wix provided many benefits, including:
Design Capabilities Beyond Limited Templates
User-friendly Editing
Built-in Marketing Tools
Wix Studio Menus
Built-in SEO Tools, integrated with Google Search Console and Analytics
Project Elements
Content Update
Keyword Optimization
Website Redesign
New Photography and Imagery
Portfolio with Streamlined CMS Editor
The Result
The result is a visually striking, optimized website that reflects the quality of the company’s work and builds trust with potential clients. Within just two days of launching, the new website achieved first-page rankings on Google for seven geographic locations within the company’s service area.
Before & After
When Hard Rock Tile & Stone owners Jake Denison and Tyler Gil came to Sprout, their website was not bringing in any project leads. That wasn’t a surprise to us, as it wasn't optimized for the services they offered or the regions they served. Our team created a new website with optimized content and an engaging, high-end design. The new site offers a high-quality user experience, reflects the company’s exceptional work, and consistently outranks many of its competitors in Google searches.
Pull the white handles in the middle of this image to see the Before and After.
>Visit the new site: https://www.hardrocktilestone.com/
Customer Feedback:
“Sprout built us a high-quality website that actually works. As a tile contractor, we needed something professional, fast, and optimized for search—and they nailed it. Within a few days of launching, we were on page one of Google for “tile installers” and “tile contractors” in seven different towns. We immediately saw an increase in leads. Their team really understands small business website design and local SEO, and it shows. They were easy to work with, knew exactly what they were doing, and delivered a site that helps us get found online. If you're a contractor or small business owner looking for real results, we highly recommend Sprout.”
-Jake Denison and Tyler Gil
About Hard Rock Tile & Stone
Hard Rock Tile and Stone of NH specializes in customized tile and stone installation, serving discerning clients who value quality materials, exceptional design, and outstanding craftsmanship.
Locations:
Manchester, Loudon, and Antrim, NH
Regions Served:
Central, Southern and Western NH
Industries/Applications:
Custom Stone and Tile Installation for Homeowners and General Contractors