A New Wix Website for a Restaurant in Concord, NH
- Neil Burtt
- Mar 27
- 2 min read
Updated: Apr 30
Alan's of Boscawen
The Challenge:
Alan’s of Boscawen, a locally owned, homestyle restaurant just outside of Concord, New Hampshire, is a staple in the community, serving customers for over 40 years. Its website, built on the Toast platform, didn’t align with its brand. The templated site’s limited customization options restricted its design capabilities. Since its menus were in a PDF format, they didn’t display well on mobile and were not optimized for search. Furthermore, editing the menus was tricky and time-consuming.
The Solution
Toast to Wix Studio Website Conversion
Converting the website from Toast to Wix provided many benefits, including:
Design Capabilities Beyond Limited Templates
User-friendly Editing
Built-in Marketing Tools
Wix Studio Menus
Built-in SEO Tools, integrated with Google Search Console and Analytics
Project Elements
Brand Refresh
New Graphics and Imagery
Content Update
Website Redesign
Keyword Optimization
Streamlined CMS
Before and After
Pull the white handles in the middle of this image to see the Before and After.
Alan’s old templated website was stale and uninviting and failed to effectively showcase its catering services, as evidenced by the lack of inquiries and leads. Since the menus were complicated to edit, they were frequently outdated. In contrast, this fresh, new website provided an appetizing aesthetic, optimized content, and user-friendly editing and managing tools—precisely what the customer ordered!
Alan’s of Boscawen
Founded in 1984, Alan’s of Boscawen is a family-owned and operated restaurant offering warm, friendly service and freshly made homestyle meals. It serves breakfast, lunch, and dinner daily, provides catering services in the Greater Concord area, and hosts private gatherings and weekly entertainment at its event center.
Location:
Boscawen, New Hampshire
Region Served:
Greater Concord, New Hampshire
Industries/Applications:
Restaurant and Catering Services
