Ecotone Renewables, a next-generation public benefit corporation (PBC) based in Pittsburg, Pennsylvania, is on a mission to reduce food waste and carbon emissions with ZEUS, its onsite anaerobic food digestion system. Since its founding in 2019, the PBC has experienced significant growth, helping Pittsburg-area hospitals, universities, corporations, and other organizations manage food waste by converting left-over food into a nutrient-rich fertilizer called Soil Sauce™.
When the Ecotone leadership team decided to expand its service area, they knew they needed to up their marketing game. They turned to Sprout to convert their old Shopify website into a fully responsive and optimized WIX website.
Brand Refresh, Targeted Messaging for Ecotone Renewables
We started with a brand refresh, updating their logo design and color palette for a sleek, modern look and feel. To help Ecotone better connect with its target audiences, we created landing pages for potential clients, investors, and customers interested in purchasing their Soil Sauce™ fertilizer. “Sprout helped us tailor the messaging for each of our target audiences—something we lacked on our previous site,” Ecotone Marketing Director Olivia Krause points out.
Animations and Imagery for a Better UX
Sprout’s design team added dynamic, visually appealing elements—including animation effects and sophisticated imagery—to create a more intuitive and enjoyable user experience. “This is a great way to break up text and make information more digestible, encouraging users to engage with the site and spend more time on it,” explains Sprout Art Director Jamie Alywin.
Easy Editing Capabilities
The site’s built-in CMS editor lets Olivia and her team update their store’s product offerings and easily add new blogs, announcements, and other content to keep it current. Google and other search engines favor websites with regularly updated content—making this a double win.
Project Details
Shopify to Wix Studio Website Upgrade with Brand Refresh:
Logo Update
Brand Refresh
Website Redesign
Photo Editing and Retouching
New SEO Content with Targeted Messaging
Shopify to Wix Studio Store Conversion
Converting the website from Shopify to Wix provided many benefits, including:
More Custom Design Options
Intuitive User Interface
Built-in SEO Tools Integrated with Google Search Console and Analytics
Easy-to-use, Built-in Marketing Integrations
Integrated Email Marketing and Automation With no Plugins Required
Detailed Reporting, Including Sales from SEO, Marketing, Social Media, Email, and Ads
Before & After
Applewood Controls’ start-to-finish turnkey industrial control solutions are advancing the industry—but you wouldn’t know it from its old website. Its new optimized WIX site provides a sleek, modern aesthetic, optimized content, and user-friendly editing and managing tools—just what the client ordered!
Website
Client Feedback
“We are very pleased with our new WIX website and brand refresh. It is much more engaging and streamlined than our old site and better reflects who we are and what we do. Sprout helped us tailor our messaging to our target audiences, and we are already getting new leads! The Sprout team was easy to work with and very responsive to our needs, and we look forward to a continued partnership.”