We’re thrilled to announce Sprout’s new branding and logo refresh! We’ve altered our entire visual identity—from our logo and graphics to our colors and fonts.
Why the change? We wanted our visual branding to represent the innovation, technology, and growth we bring to the businesses we serve.
Logo Refresh: Turning Over a New Leaf
We started by refreshing our leaf logo with a sleek, modern design. The choice of a mint leaf was intentional. “Mint is traditionally associated with prosperity and financial success—which aligns with our efforts to help businesses grow and succeed,” explains Sprout Chief Operating Officer Neil Burtt.
A Clever Design Element: The Hamburger Menu
Visit our website, and you’ll notice that we incorporated our leaf design into a hamburger menu icon, shortening the top line to mimic paragraph type. This demonstrates our expertise in creating user-friendly digital elements that are also meaningful and aesthetically pleasing.
New Graphics, Fonts, and Colors
Sprout’s design team created new custom graphics to differentiate our brand and selected new fonts for a fresh, modern look. Our new color palette incorporates shades of green and gray to complement our logo and includes vibrant fuchsia accents for visual intrigue.
We May Look a Little Different, But Our Commitment to Your Online Success Hasn’t Changed
“We are still the same team, driven by the same core values: providing innovative solutions, delivering exceptional customer service, and ensuring your website has a successful online presence,” Neil says. “Only our visual identity has changed to reflect better who we are and what we do,” he adds.